How to Connect Webflow forms to Close CRM in 3 Simple Steps (2026 Guide)

Why Connect Webflow to Close CRM?

Connecting your Webflow landing page directly to Close CRM streamlines your workflow by eliminating manual data entry and third-party webhook delays.

Create leads in Close CRM with custom fields.

With WebflowForms, your submissions sync in under 60 milliseconds directly via the official Close CRM API with zero Zapier or Make tasks required.

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Step 1: Set Up Your Close CRM Connection

1. Log into your WebflowForms Dashboard. 2. Go to Connections → Add Connection. 3. Select Close CRM from the provider dropdown. 4. Enter your credentials. Your secrets are immediately encrypted using AES-256 GCM encryption at rest.

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Step 2: Map Form Fields Visually

1. Navigate to Forms → Create Form. 2. Select your Close CRM Connection. 3. Link your Webflow form field names (`email`, `name`, `message`, etc.) to the target Close CRM properties. 4. Add an optional custom thank-you redirect URL.

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Step 3: Connect Your Webflow Native Form

1. Copy your unique Form ID generated by WebflowForms. 2. In your Webflow designer, select your native Form Component. 3. Paste the backend URL:

4. Publish your site — your Webflow forms are now live and connected to Close CRM!

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Security & Zero Data Retention

WebflowForms strictly adheres to privacy-first engineering: - Client-Side Safety: Your Close CRM credentials are never exposed in browser JavaScript. - Zero Data Retention: Form payloads are validated and dispatched immediately without storing customer PII in intermediate databases. - Unlimited Submissions: No monthly submission caps or overage charges.